A registered trade mark is an extremely valuable asset and a key component in building a strong and successful brand.  Your brand is how the public distinguishes your product or service from competitors and if it doesn’t have legal protections provided by trade mark registration, it is vulnerable. It doesn’t matter whether your business has […]

Whether you’re germinating an idea for a new venture or have a brand with an established identity and reputation – maintaining an ongoing relationship with a trade marks attorney should be one of your business priorities. Many business owners and brand custodians only engage a trade marks attorney on a ‘needs-must’ basis.  They only turn […]

A trade mark is a badge of origin which distinguishes goods or services from those of other traders operating in the same industry and a registered trade mark gives owners exclusive and legally enforceable rights to use, licence or sell that mark.  Without the protection by way of trade mark registration, a brand or business […]

There are some significant differences between a trade mark and a patent – primarily to do with what they are and what they protect. A trade mark is a sign like a word, phrase, logo, slogan, design, sound and colour that distinguishes one trader’s goods or services from another.  A patent on the other hand, […]

In Australia, the law may decide who can file a trade mark application and claim to be the trade mark owner. Whilst either an individual or a company would be entitled to own a trade mark it could result in invalid rights if the correct individual or company is not named at the time of […]