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Once a trade mark application is filed it needs to be examined by IP Australia, and during examination, this sometimes leads to the examiner raising an objection that the trade mark is not sufficiently, inherently distinctive in relation to the goods or services that you’re claiming. This is because, by definition, a trade mark is […]

It’s quite common for businesses to use more than one logo or stylised trade mark for their goods or services. And deciding whether to register more than one logo, or alternatively deciding which logo to register as your trade mark depends on a few factors. The first one would be how different are the logos […]

A business name registration only registers the name of your business, for the purposes of allowing the public to know who they’re dealing with. This is a legal requirement when trading a business under a name other than the legal entities’ name. A business name doesn’t have legal personality itself, it’s more like an alias […]

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