Understanding Copyright and Trademarks This is a common question. In simple terms they’re just basically different forms of protection of intellectual property. In some cases copyright and trademarks will overlap. And classic example of that is a logo. If you can think of a logo that is also an artistic work, that can be protected […]

In simple terms trademark classes are basically the formal categories that define the goods and/or services that you want your trademark to be protected for when you file a trademark application. There are 45 of these classes of goods and services to select from when filing an Australian trademark application. Classes 1 to 34 cover […]

This is a question we are asked a lot. Often, when someone asks this question, they use terms such as global trademarks and worldwide trademarks and sometimes they use the term internationally. From  the outset it’s important to note that you can’t just file a single trademark and have it protected worldwide. Rather, trademarks are […]

We encourage any business operator (or potential business operator) to conduct a trademark search at the very beginning of their business or brand journey. That is before you register a business name, company name or domain name and before investing in promotional materials, logos and branding designs. Why? Conducting a search after you have started […]

So you’ve registered your trademark, but do you monitor to ensure there is no infringement occurring and to ensure others aren’t trying to register similar trademarks It is a trademark owners responsibility to monitor and enforce their rights, so it’s important that you monitor and watch for any activities that may be of concern, to […]