Latest from Jacqui Pryor

Jacqui is a Registered Trade Marks Attorney with a graduate certificate in Trade Mark Law and Practice; and over 20 years of experience in the industry.

Jacqui Pryor

Jacqui completed her Graduate Certificate in Trade Mark Law and Practice in 2010 and started her own advisory business, Mark My Words Trademark Services Pty Ltd in 2011.

Over the years, the business has expanded to include a number of additional consulting and administrative staff and now offers its clients a combined 30+ years of experience in advice and assistance on trade mark registration matters, infringement matters and opposition matters (in Australia and overseas).

Her experience in the field of trade mark protection goes back to 1999 with her first job post-school as an administrative assistant in a small trade mark consulting firm. It didn’t take long before she discovered a deep passion for the industry which prompted her to embark on a career path towards full registration and a business of her own.

She previously worked as a paralegal to a trade marks attorney before completing the necessary qualifications to become a registered trade marks attorney in 2014. She has a Graduate Certificate in Trade Mark Law and Practices as well as a Diploma in Business Management and is registered with the Trans-Tasman IP Attorneys Board.

Jacqui’s motivation for starting her own business was to give SMEs access to professional expertise in an area where high rates are generally prohibitive for smaller enterprises. She has remained steadfast to her founding goals of providing affordable, friendly, reliable and professional services, and this successful formula has seen the company go from strength to strength in a complex field which demands the highest standards of accuracy and attention to detail.

Jacqui is passionate about sharing her expertise and knowledge to help businesses protect their brands and is a regular contributor to industry forums and third-party websites.

To keep up to date with the latest in the field of trade marks, follow Jacqui and MMW Trademark Services.

The terms ‘brand name’ and ‘trade mark’ are often used interchangeably, but they’re actually two distinct entities.  And while there is uncertainty around how and why they are different, one thing is abundantly clear.  Trade marks play a crucial role in brand success and sustainability. This article looks at the differences between a brand and […]

From the outset, the boring disclaimer – note that trade mark infringement is a case by case matter and advice should always be sought if you believe you have a trade mark infringement situation on your hands. As such, the following is provided as general information only.   Ever wondered how discount grocery chain Aldi, […]

It is possible to DIY a trade mark application, but it is really important to understand what’s involved in the process.  Unless the application is accurate and thorough with all the i’s dotted and the t’s crossed, things can go awry.  Mistakes can be time-consuming, costly and difficult (sometimes even impossible) to rectify.  When a […]

Entrepreneurs and business owners often ignore one of their most important assets when they decide to restructure their business – their trade mark. A trade mark represents a substantial part of a business’s goodwill and reputation, yet it is often overlooked during a restructure.  This can have lasting – and sometimes very costly – implications.  […]

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