With digital communications and mobile devices, we work, talk, engage and transact around the world 24/7.  This globalised communication and commerce have literally put the world in the palm of our hand and it can sometimes feel like we’re operating in one homogenous space.  This can lead to the misconception that trade marks are protected […]

Did you know that there’s no such thing as ‘trademarking’?  That’s because a trade mark isn’t a verb.  Nor is it an adjective.  It’s a noun. Now this may just seem like semantics and there are plenty of people out there who say that correct grammar is pedantic and it doesn’t matter how we say […]

Registering a trade mark is a smart move for any business wanting to build and protect a brand, stand out in the marketplace and ensure legally enforceable rights for their intellectual property. But while there are plenty of things that can be registered as trade marks, there are also some things that aren’t allowed. If […]

There are two answers to the question of whether it’s possible to register a trade mark without having a business – yes and no. The ‘yes’ is because it’s not necessary for a company to apply for, and register a trade mark.  Any legal entity, be it an individual, a charity, a partnership, an incorporated […]

Making a final choice of a business name is a big moment for an organisation. But while that may feel like the starting point for the business, it is actually really important to do a trade mark search well before any marketing and brand development activities commence.  The trade mark search should also be done […]