Business owners know that success doesn’t come easy. Competition is fiercer than ever and margins are tight.  Digital communications and an increasingly globalised economy have brought complex challenges and business owners have to be hyper-vigilant about protecting their assets.  And that’s why trade mark registration is one of the smartest moves a business owner can […]

Copyright and a trade mark are different types of intellectual property although at times there are some areas of overlap.  To answer the question of whether a slogan is a trade mark or copyright, let’s first look at some of their differences and similarities. Copyright is protection afforded to original ‘works’.  As soon as there […]

There is no set fee for using a trade marks attorney.  Each trade marks attorney or trade mark lawyer establishes their own fee structure and the costs can vary considerably. It is also possible for someone to register a trade mark without any professional assistance, but mistakes and delays can be costly. What Does a […]

Before we delve into the discussion about whether a font can or can’t be registered as a trade mark, let’s begin by setting some context for this topic. A trade mark is a sign that is used as a way of identifying a product or service from another that is being traded in the same […]

Developing a new business, making it commercially viable, taking it to market, forging strong customer relationships and establishing a reputation is tough and the road to success is paved with plenty of failures. There’s no denying that getting a start-up off the ground takes considerable time, effort and usually money.  Given what it takes to […]