For the most part, trademark registration is specific to each country and many Australian companies who have an existing registered trademark in Australia consider New Zealand for expansion due to the logistical and geographical location. It is important to note that your trademark, domain name or business name registration in Australia will not automatically entitle […]

Registering a trademark can be a lengthy process and the time dedicated to this is often underestimated. It will take a minimum of 7 and a half months to register a trademark in Australia. Finding out as much as you can about trademark registration can help to clarify and map out a timeline to complete […]

It’s a common misconception that once you have your trademark registered nothing more is required. The reality is that if you stop using your trademark it could be vulnerable to removal for non-use. If you have had your trademark registered for the last five years or more, but it has not have been in use […]

What is a Trademark? According to the Australian TRADE MARKS ACT 1995 – SECT 17, “A trade mark is a sign used, or intended to be used, to distinguish goods or services dealt with or provided in the course of trade by a person from goods or services so dealt with or provided by any […]

Trademarks are an essential part of business, and most businesses have at least one trademark. This could be – amongst other things – a name, an image, a symbol or a catch phrase.  They differentiate the goods or services of one trader from another, and can form a critical part of the intellectual property assets […]