National Business Name Registration System

National Business Name Registration

Over the past couple of years the States, Territories and Australian Government have been working on a new national business name registration system. It is expected the new system will ‘launch’ in May 2012.

Currently, a business name is registered in the state or territory in which the business operates. Under the new system, business names and trade names will be registered nationally and will be administered by the Australian Securities and Investments Commission (ASIC), rather than the relevant office in each state or territory.

What Does This Mean for Existing Businesses?

The plan is to simply move existing businesses onto the new national system when it goes live in May 2012. As the current holder of a registered business name you won’t need to do anything to transition your name, this will be looked after for you. Furthermore, business name registration is about to reduce in cost!  From the 28th May 2012 registration fees of a business name on the national system will be $30.00 per year, or $70.00 for three years.  From this date, ASIC will issue reminders to business owners about the renewals of their names, which does not currently happen with each state and territory.

Throughout April & May, ASIC will be visiting capital cities across Australia to host information sessions on the new system, and will post podcasts of their sessions at the ASIC website.  You can subscribe to ASIC to receive updates on the business name system as they become available.


Jacqui Pryor

Jacqui is a registered trade marks attorney with the Trans-Tasman IP Attorneys Board and is the founder and owner of Mark My Words Trademark Services Pty Ltd.

After being introduced to the world of trade marks in one of her first jobs after high school, Jacqui discovered she had a deep passion and interest for all things to do with protecting brands and intellectual property. She completed a Graduate Certificate in Trade Mark Law and Practices as well as a Diploma in Business Management and then set up her own business in 2011.

Her motivation for starting Mark My Words was to support SMEs which typically couldn’t afford such a service and while the company has grown in both size and reputation over the years, she has remained true to her founding principles of providing professional, friendly, reliable and affordable trade mark services to all.

Mark My Words now has a client list that spans businesses of all sizes across a range of industries. It provides advice and assistance on all types of complex trade mark registrations, infringements and opposition matters both in Australia as well as overseas.

Jacqui’s wealth of experience, broad range of professional qualifications and her ongoing participation in industry forums and networking platforms keeps her at the forefront of developments in the global trade mark arena. Her expertise in her field has also led to several nominations as a top individual trademark attorney by the World Trademark Review - the world’s leading trademark intelligence platform.

To keep up to date with the latest in the field of trade marks, follow Jacqui and MMW Trademark Services on Facebook.

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