Leading Trade Marks Attorney marks a decade of success

A decade after starting out on her own, trade marks attorney Jacqui Pryor has grown her reputation and her business significantly, notched up some significant victories and been recognised internationally as an expert in the field of trade mark law.

She launched Mark My Words Trade Mark Services in 2011 with the objective of supporting smaller businesses by offering friendly and affordable trade mark services and over the years, has expanded her sphere of influence to businesses of all sizes across a variety of industries.  Now, with an additional trade marks attorney and two administrative staff on the team, MMW Trade Marks is set to further entrench its reputation as expert advisors in affordable trade mark services.

Reflecting on the past decade, Jacqui says she is especially proud of her company’s ‘never say never’ attitude which has resulted in some significant achievements.

One notable highlight was a recent federal court ruling on a trade mark removal in favour of her client, Swole O’Clock Ltd – a win she says was particularly satisfying because the particular type of removal is known to be difficult.  Jacqui’s client first had success in its case before the Trade Marks Office, however the other party sought to appeal the decision. However, remained unsuccessful in doing so, allowing MMW Trade Marks’ client to remain the victor. “The case attracted interest and was also the subject of several articles written by industry heavyweights which was very gratifying,” she said. (Swole Gym Wear Group Pty Ltd v Swole O’Clock Ltd [2018] ATMO 129 and  Swole Gym Wear Group Pty Ltd v Swole O’Clock Ltd [2019] FCA 685) 

Another highlight of Jacqui’s first decade in her own business was being featured in the global rankings as a recommended trade marks attorney.  The WTR 1000 – the World’s Leading Trademark Professionals – is described on the World Trademark Review’s website as ‘a unique guide that identifies the top trademark professionals in key jurisdictions around the globe…(and which has) firmly established itself as the definitive ‘go-to’ resource for those seeking world-class legal trade mark expertise.’ (https://www.worldtrademarkreview.com/rankings/wtr-1000)

Clients of MMW Trade Marksrange from sole proprietors to larger enterprises, including Funlab Pty Ltd, who operate Holey Moley (a leading brand of mini-golf venues across Australia) and Strike Bowling Bar venues across Australia, Pinstripe Media and Hypersal6, a subsidiary of the Royal Children’s Hospital in Melbourne.

Andrew Wilson, CFO of Funlab, added his voice to the chorus of accolades for Jacqui and Mark My Words Trade Marks, saying: “Jacqui is an elite professional in her field. We have expanded with speed both domestically and globally and we have been carefully and watchfully guided on each occasion by Jacqui. Mark my words is a trusted partner and advisor to Funlab.”

Wilson’s words were echoed by Brian Lilley, director of HyperSal6, who said that they’d had a difficult trade mark to protect, but the team at MMW Trade Mark Services had made the process easy to understand whilst facilitating the registration in a timely and cost-effective manner.

Jacqui has always played an active role in industry matters and has been recognised as an expert contributor on Flying Solo, the largest community of small business owners in Australia.

As a small business owner herself, she understands how challenging the commercial landscape can be.  “The past 10 years have been tough at times, but very rewarding and together with our expanded team, I am as committed as ever to make premium trade mark services affordable so that smaller entities can compete on an equal footing in the complex field of trade mark law.”


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