High profile trade mark wars in pop culture are often seen as entertainment by the general public – especially when the litigation involves David vs Goliath scenarios – but for the entities involved, these battles are crucial for their very survival. Why trade marks matter in pop culture Pop culture is essentially what the general […]

The Australian courts have been kept very busy over the past year including with cases involving allegations of trade mark infringement and counter claims involving the use of the word ‘Fanatics’ as a trade mark.  Given that the vast majority of trade mark disputes are settled out of court, it has been fascinating to watch […]

If you own a business or are thinking of starting something, you may find the following information on trade marks helpful.  We’ve sourced questions from Reddit and other social media and business platforms and we think they represent what many of you want to know.  The world of intellectual property is complex and it can […]

What’s in a name? That which we call a rose by any other name would smell just as sweet (Romeo and Juliet). Shakespeare may have believed that the naming of things was immaterial, but when it comes to the commercial world, the name of a business is highly relevant!  A business name can be an […]

Note: This article is a general account based on the typical experience of small business owners working with MMW Trademark Services. While not based on a specific client, it reflects the real steps and support involved in registering a trade mark with the help of an experienced attorney.   Starting a business is exciting, and […]