In Australia, section 27 of the Trade Marks Act 1995 prescribes that: (1)  A person may apply for the registration of a trade mark in respect of goods and/or services if: (a)  the person claims to be the owner of the trade mark; and (b)  one of the following applies: (i)  the person is using […]

Understanding Copyright and Trademarks This is a common question. In simple terms they’re just basically different forms of protection of intellectual property. In some cases copyright and trademarks will overlap. And classic example of that is a logo. If you can think of a logo that is also an artistic work, that can be protected […]

In simple terms trademark classes are basically the formal categories that define the goods and/or services that you want your trademark to be protected for when you file a trademark application. There are 45 of these classes of goods and services to select from when filing an Australian trademark application. Classes 1 to 34 cover […]

This is a question we are asked a lot. Often, when someone asks this question, they use terms such as global trademarks and worldwide trademarks and sometimes they use the term internationally. From  the outset it’s important to note that you can’t just file a single trademark and have it protected worldwide. Rather, trademarks are […]

We encourage any business operator (or potential business operator) to conduct a trademark search at the very beginning of their business or brand journey. That is before you register a business name, company name or domain name and before investing in promotional materials, logos and branding designs. Why? Conducting a search after you have started […]