We, and the relevant bodies, are aware of an email scam fraudulently using the names of registered IP Attorneys, attempting to ‘scare’ applicants into registering trade marks. The emails contain false and misleading information. For more information please read our blog here.

Trade Mark Non-Use Matters

Non-Use Matters

Non-use of a trade mark is a legal basis to request the removal of a registered trade mark from the register if the named owner has not used it for its registered goods/services in the course of trade within the ‘relevant’ non use period.. 

A trade mark is vulnerable to removal on usual non-use grounds three years (from the date of entry to the register) for trade marks filed after 24 February 2019, while for older marks, it is five years (from the date of filing). This is the most common non-use removal type. The relevant non-use period is prescribed as being the three (3) years that ends a month before the removal application. For example, if a removal application is filed under these grounds on the 1 July 2025 the relevant three (3) year period is 1 June 2022 to 1 June 2025.

An application for non-use removal can also be made if the trade mark owner never had a good faith intention to use the mark at the time of applying for registration, and, has not since put it to use in good faith. This type of removal application can be filed any time after the trade mark has registered.

If a trade mark owner wants to defend a non-use request, they need to first oppose the removal application and ultimately provide evidence of genuine use in the relevant three (3) year period, or otherwise that they filed the application with the good faith intention to use the mark. Alternatively, if there has been no use, the owner should explain why the mark was not used.  Some special circumstances beyond the owner’s control may be considered as a defence against non-use including import restrictions, government regulations, business restructuring and natural disasters that affected production. These reasons must be genuine and supported by evidence.

However, if non-use is simply a business decision, the trade mark could be vulnerable to removal.

How MMW can help with non-use matters

We can assist in filing requests to remove trade marks for non-use, plus our experienced team can handle any defence should such an application be made against your trade mark.

You can be confident that the professional team at MMW Trademark Services will meet the deadlines for any non-use matter so as to avoid compromising your position and prevent unnecessary delays or additional costs.

If you are challenged for non-use of your trade mark or believe you have grounds for requesting non-use removal of a trade mark, you should contact our qualified trade marks attorneys for advice and assistance on the appropriate course of action.  We will achieve the best outcome for your business.

Our article on ‘Losing a Trade Mark Due to Non-Use in Australia’ provides more detail on this topic.

FAQs About Non-Use Matters

 

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Real People, Real Reviews

Working with the team of 'Mark my words' was a very easy and pleasant experience. They were always happy to assist with any of my questions, nothing was too much to ask. I would definitely recommend their services!
MMW is excellent in handling our Trademark requirements. We would urge people to use them, should you have a requirement for such a service.
We HIGHLY RECOMMEND Jacqui Prior and her team to manage all trademark applications. The service we received from MMW far exceeded our expectations! Jacqui was an absolute dream to work with and her legal knowledge of trademarking allowed us to navigate a difficult situation and process with ease. Thank you so much Jacqui and MMW for your wisdom and support, we are truly grateful.
Super efficient and very knowledgeable. I chose Mark my Words based on good reviews so I can only concur and hope my review pushes more business their way.
Very happy with the service to date. Always informative, friendly and experts in their field!
I can't recommend Jacqui and MMW team enough, i came to them when i was stuck in a situation with my trade mark application process that was a bit unique, it turned out what i was wanting to achieve would be slim BUT could be possible. Jacqui laid out my options and when i took that slim chance she believed in me and we started the process. Along the way Jacqui and her team were keeping me updated with the process answering any questions possible, fast forward a couple of months we actually overcome/won that slim chance and i officially have the registered trade mark!!! The support they give is outstanding!! they are a very knowledgeable team!
I’ve worked with Mark My Words Trademark Services team for over a year on trademark registrations in Australia. Their service has always been highly professional, efficient, and attentive to my needs. Communication is prompt, and they guided me through every step of the process with expertise. I’m very satisfied and highly recommend their services to anyone needing trademark assistance.
I was unable to register my trademark due to similarities with another trademark, and MMW guided me through the negotiation process with the other party. They were always responsive and highly supportive. Strongly recommend!
We cannot speak highly enough of the experience we’ve had working with Jacqui Pryor at Mark My Words Trademark Services. As a small not-for-profit arts organisation facing a complex and intimidating trademark dispute, Jacqui’s support has been nothing short of exceptional.

From the very beginning, Jacqui approached our case with clarity, patience, and deep expertise. She took the time to understand our unique context, provided strategic guidance, and delivered her advice with both professionalism and care. Her communication was prompt, thorough, and empathetic—ensuring we always felt informed and empowered throughout the process.

Jacqui’s thoughtful drafting of correspondence on our behalf and her ability to translate complex legal frameworks into accessible, actionable steps made what could have been a stressful legal process feel grounded and manageable.

We feel incredibly fortunate to have had Jacqui in our corner and wholeheartedly recommend her to any organisation—especially small or community-based ones—navigating trademark or IP issues. We are so grateful for a successful and positive outcome.

Thank you, Jacqui, for your outstanding service and integrity.
– The Mother Tongue Team
Jacqui and her team have been incredibly professional and helpful with my trademarks, consistently going above and beyond by being super responsive and providing thorough updates. Highly recommend for anyone in need of similar services!
I had an exceptional experience with Mark My Words Trademark and couldn’t be more grateful for Jacqui’s expertise and dedication. From start to finish, she guided me through the trademark process with professionalism, patience, and a wealth of knowledge. She made what could have been a daunting process feel seamless and stress-free. Her attention to detail and strategic approach ensured my business was fully protected. If you're looking for a trademark lawyer who truly knows her craft and genuinely cares about her clients, I highly recommend Jacqui and the team at Mark My Words Trademark! Thank you so much!
Jacqui is exceptional at what she does and was able to help me navigate a complex AU and international TM strategy over 6-7 classes for a business. No question was too big or small for Jacqui. Her communication was flawless, and her professionalism and knowledge and willingness to help was invaluable. 100% would recommend.
I can't fault the team's communication and advice. They reassured me every step of the way and were successful in securing my trademark when I had been struggling for almost a year. Would highly recommend (and have been!). Thanks Jacqui and team.
We had the pleasure of working with Jacqui and her team for our trademark registration. We impressed by their in-depth knowledge of trademark law and the clear explanations they provided. They were incredibly responsive to our questions and kept us informed throughout the process. Thanks to their thorough approach, our trademark was successfully registered. We highly recommend Mark My Words Trademark Services to anyone seeking expert legal assistance with trademarks!"
So helpful! Jacqui was extremely efficient and knowledgeable, and helped us lodge our trademark in record time. Highly recommend, thank you!
I have a business, the team and I knew that the next step in our business was to trademark our name, I’ve heard about MMW Trademark from a dear friend of ours.

The crucial elements in business is time and money, MMW Trademark has single handily practiced and demonstrated exactly that!!

The most annoying thing, when starting something with any organisation is that they do not reply to your emails quick enough, it seriously can be so frustrating, MMW Trademark was super quick, they clearly have a very passionate and dedicated team working towards the clients best interest, seriously such an amazing team and service!!!

Also they are affordable, you seriously cannot be asking for more.

The team and I thank you for your service and now we have our own name trademarked because of your super quick and affordable service, thank you.
Jacqui has an amazing wealth of knowledge. She has gone above and beyond to assist me and point me in the right direction.
Highly recommend.
Jacqui and Brooke have made the entire process of applying for a trademark an absolute breeze! At every step, from submitting the trademark applications to navigating the subsequent stages and exploring other opportunities, the team made it easy for me to understand and proceed. Thanks to their guidance, our trademarks were ultimately approved. I'm looking forward to a long-term partnership with Mark My Words and thank them for making this important business step stress-free.
We've been clients of Mark My Words for quite a few years now, and not once have I ever doubted that my business is in the very best hands when it comes to handling our IP with trademarks in Australia and throughout the world. Jacqui has expertly guided us through a number of trademark purchases that were straightforward, as well quite a few other instances where we've had to overcome objections, negotiate trademark conflicts, and defending our own trademarks. The communication is perfect and the team always goes above and beyond to make sure we understand our options and possible costs before making any decisions. I highly recommend Mark My Words to any small business needing help with trademarks.
My company, Weyo, invested significant time and money in developing its brand identity so it only made sense to ensure Weyo was a protected trade mark. Mark My Words have been our first and only choice for assisting with our IP and trade mark needs across the world. This was particularly important as Weyo’s first launch was a collaboration with the Wiggles followed closely by collabs with Sesame Workshop and Oddbods so we needed to be sure everything was in place. Jacqui and her team deliver every time. 10 out of 10!!!
Jacqui has been a trusted external advisor to Funlab. Through our expansive and rapid domestic and international journey Jacqui has been a consistent and constant source of counsel. Her professional, proactive and wholesome approach to IP has been welcomed for many years. Thankyou.
Brooke and Jacqui were extremely helpful with a less than straight forward IP matter my company had to overcome. They were really great in keeping me informed of the process as it progressed and we achieved the best outcome.
Mark My Words were the perfect solution to my Trademark registration needs. They have been so professional and thoughtful along the journey, providing me regular updates and a streamlined service. I filled out a few details and they took over from there with no glitches and a wonderful result! I now have a trademarked writing business in Australia and I plan on protecting myself in other countries too. I wouldn’t go anywhere else. Thank you to the team for looking after HeartWriting® Workshops Australia!
Jaqui and staff at MMW have been excellent and very professional. I started with a large company who grossly overcharged and failed to do the necessary work. Still paying them off by the way! Then I found Jaqui and staff who went out of their way to assist for reasonable charges Go with a smaller company and get personalised service like I did. They go out of their way to offer advice at reasonable fees
Wonderful team, with great knowledge and experience in their work.

They provide super quick, comprehensive responses to my questions and offer kind advice, regardless of the nature of the job. Such a great team with wise management.

they are true professionals.
Our experience with Mark My Words has been excellent. We worked with Jacqui Pryor on US trademark infringement issues with no charge for the email consultation. Jacqui Pryor held my hand throughout the process and walked me through the steps necessary. I am very happy with the effort Jacqui Pryor made and the quality of the work. Her advice is always on point. She was always available and happy to answer any questions which is very helpful in the complex world of trademark infringement. Will continue to use Mark My Words for future IP activities. I would recommend Jacqui Pryor for anyone chasing deep trademark infringement issues.
Best of the best!

I wanted to express my heartfelt appreciation to Jacqui L Pryor for her invaluable assistance with my challenging trademark case. Thanks to her expertise, I successfully secured my trademark. I highly recommend Jacqui for her exceptional thoroughness, intelligence, and skill in navigating complex legal matters. 5 stars ⭐️⭐️⭐️⭐️⭐️
Mark My Words have been excellent at getting our logo approved and communicated all the way through the process. Thanks so much. It turned out to be much easier than I had thought it would be due to you guys!
Mark My Words was a game-changer for my business. Being a business owner, it's always a challenge to find the right companies to work with. From the get-go, they grasped exactly what we needed and understood our challenges. Their efficiency and advice was spot-on, and I felt completely secure in their hands. Needless to say, I'm continuing to work with them.
I needed a bit of straightforward advice for my small business, as I wasn't sure if I needed to apply for a trade mark or whether there would be an infringement. Jacqui replied quickly, thoroughly and cleared everything up, with no charge for the email consultation. I'll definitely be back if I need more help in future.
Always friendly and helpful, MMW make the trademarking process really clear and easy.
Jacqui has been amazing in terms of advice and support when considering trademark issues in my business. I felt empowered to make informed decisions and reassured by her knowledge and professionalism. I wouldn't hesitate to engage her services again in the future. Very encouraging, quick to respond and highly professional. Many thanks Jacqui.
Very helpful in navigating all the requirements and answering any questions, making you feel comfortable and confident with the process. Would highly recommend!
Extremely professional service and advice, a very pleasant collaboration, which ultimately led me to successfully obtain approval in what I initially thought was an impossible trademark application process. Special thanks to Ms. Ma.
We tried to register our trademark ourselves and put it in the too hard basket after numerous rejections. We then got on to Jacqui Pryor at Mark My Words and couldn't have been happier with the ease of the process and Jacqui's clear communication style, keeping us informed and stepping us through the process to a successful registration. Couldn't recommend highly enough.
Highly recommended for their exceptional service - consistently professional from beginning to end.
The team at Mark My Words made a complex process extremely simple. Their communication was excellent throughout the process
The staff and Mark My Words Trademark Services were very helpful and always available to clarify any issues.
Great service. Highly recommended to anyone needing trademark legal services.
Jacqui and her team made the whole process so easy and efficient, especially being a busy business owner - it saved me so much time!
So good having Mark My Words handing our trademarking journey. Outstanding service at every stage of the process. Highly recommended!
Amazing service, highly recommended!
Mark My Words have processed the trademark application for my online business and social enterprise I'm Plastic Free. They are very accurate, precise, and very knowledgeable about trademarks. I'll definitely recommend them to any business that wants to protect its IPs.
I have just received my fully trademarked brand; thank you to Mark My Words Trademark Services for your seamless, informative and professional service. You have made a seemingly tough task very easy to deal with,
After months and months of dealings with a previous solicitor over trademarking, Jacqui literally got results in a matter of days.
Jacqui walked me through the whole process via email, with very simple explanations and steps. I gained a world of legal knowledge from Jacqui.
I would absolutely recommend Jacqui and her team, and will be using her again in the future!
Excellent service for a great price!
We've used MMW extensively across a broad range of trade mark applications in dozens of jurisdictions. The advice has been nothing but correct, actionable and timely. I couldn't encourage using MMWs services more. They are fantastic, reliable and a great addition to a busy in-house legal team.
Thank you for an all round great service,
Most pleasant professionals We’ve come across