<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>MMW Trademarks</title>
	<atom:link href="https://www.mmwtrademarks.com.au/feed/" rel="self" type="application/rss+xml" />
	<link>https://www.mmwtrademarks.com.au</link>
	<description></description>
	<lastBuildDate>Sat, 09 May 2026 16:14:17 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.9.4</generator>

<image>
	<url>https://www.mmwtrademarks.com.au/wp-content/uploads/2023/07/cropped-favicon2-32x32.png</url>
	<title>MMW Trademarks</title>
	<link>https://www.mmwtrademarks.com.au</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>Registering a Personal Name as a trade mark In Australia: What Founders, Influencers And Public Figures Need To Know</title>
		<link>https://www.mmwtrademarks.com.au/blog/registering-a-personal-name-as-a-trade-mark-in-australia-what-founders-influencers-and-public-figures-need-to-know/</link>
					<comments>https://www.mmwtrademarks.com.au/blog/registering-a-personal-name-as-a-trade-mark-in-australia-what-founders-influencers-and-public-figures-need-to-know/#respond</comments>
		
		<dc:creator><![CDATA[Jacqui Pryor]]></dc:creator>
		<pubDate>Fri, 08 May 2026 16:10:19 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<guid isPermaLink="false">https://www.mmwtrademarks.com.au/?p=4102</guid>

					<description><![CDATA[Can I register my personal name as a trade mark? The issue of personal trade marks is becoming increasingly relevant as a result of the burgeoning world of social media influencing where individual identity is paramount.&#160; However, registering a personal name as a trade mark isn&#8217;t limited to the digital landscape &#8211; it&#8217;s an important [&#8230;]]]></description>
		
					<wfw:commentRss>https://www.mmwtrademarks.com.au/blog/registering-a-personal-name-as-a-trade-mark-in-australia-what-founders-influencers-and-public-figures-need-to-know/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Business Name vs Company Name vs Trade Mark vs Domain Name: The Definitive Australian Guide</title>
		<link>https://www.mmwtrademarks.com.au/blog/business-name-vs-company-name-vs-trade-mark-vs-domain-name-the-definitive-australian-guide/</link>
					<comments>https://www.mmwtrademarks.com.au/blog/business-name-vs-company-name-vs-trade-mark-vs-domain-name-the-definitive-australian-guide/#respond</comments>
		
		<dc:creator><![CDATA[Jacqui Pryor]]></dc:creator>
		<pubDate>Fri, 08 May 2026 15:47:56 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<guid isPermaLink="false">https://www.mmwtrademarks.com.au/?p=4095</guid>

					<description><![CDATA[Choosing a company name or business name is often the starting point for a new venture.&#160; But what&#8217;s in a name? There&#8217;s much more to the choice &#8211; and use &#8211; of a company name in Australia than many people realise. a company name is a legal identity a business name identifies the entity&#8217;s trading [&#8230;]]]></description>
		
					<wfw:commentRss>https://www.mmwtrademarks.com.au/blog/business-name-vs-company-name-vs-trade-mark-vs-domain-name-the-definitive-australian-guide/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>IP Australia’s Latest Consultation: Could the Trade Mark System Become Simpler?</title>
		<link>https://www.mmwtrademarks.com.au/blog/ip-australias-latest-consultation-could-the-trade-mark-system-become-simpler/</link>
					<comments>https://www.mmwtrademarks.com.au/blog/ip-australias-latest-consultation-could-the-trade-mark-system-become-simpler/#respond</comments>
		
		<dc:creator><![CDATA[Jacqui Pryor]]></dc:creator>
		<pubDate>Tue, 31 Mar 2026 02:44:13 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<guid isPermaLink="false">https://www.mmwtrademarks.com.au/?p=4063</guid>

					<description><![CDATA[Government has acknowledged that red tape is hindering the country&#8217;s productivity and economic growth and has committed to simplifying and streamlining some compliance requirements to enable businesses to use their time and resources more constructively. The trade mark process has been earmarked for potential technical and administrative reforms. Could Australia&#8217;s trade mark system be simpler? [&#8230;]]]></description>
		
					<wfw:commentRss>https://www.mmwtrademarks.com.au/blog/ip-australias-latest-consultation-could-the-trade-mark-system-become-simpler/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>The Katy Perry Trade Mark War: Pop Icon Loses Court Battle Against Australian Clothing Designer</title>
		<link>https://www.mmwtrademarks.com.au/blog/the-katy-perry-trade-mark-war-pop-icon-loses-court-battle-against-australian-clothing-designer/</link>
					<comments>https://www.mmwtrademarks.com.au/blog/the-katy-perry-trade-mark-war-pop-icon-loses-court-battle-against-australian-clothing-designer/#respond</comments>
		
		<dc:creator><![CDATA[Jacqui Pryor]]></dc:creator>
		<pubDate>Tue, 24 Mar 2026 01:52:45 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<guid isPermaLink="false">https://www.mmwtrademarks.com.au/?p=4058</guid>

					<description><![CDATA[Seventeen years after music megastar, Katy Perry, and Sydney businesswoman, Katie Jane Taylor (nee Perry) first communicated about their similar names, the High Court of Australia has ruled in favour of the clothing designer. The see-saw battle centred around who had the right to market and sell clothing under the Katie Perry/Katy Perry name in [&#8230;]]]></description>
		
					<wfw:commentRss>https://www.mmwtrademarks.com.au/blog/the-katy-perry-trade-mark-war-pop-icon-loses-court-battle-against-australian-clothing-designer/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Facing A Trade Mark Opposition?  Now You Have Twice The Time To Act</title>
		<link>https://www.mmwtrademarks.com.au/blog/facing-a-trade-mark-opposition-now-you-have-twice-the-time-to-act/</link>
					<comments>https://www.mmwtrademarks.com.au/blog/facing-a-trade-mark-opposition-now-you-have-twice-the-time-to-act/#respond</comments>
		
		<dc:creator><![CDATA[Jacqui Pryor]]></dc:creator>
		<pubDate>Tue, 10 Mar 2026 00:32:43 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<guid isPermaLink="false">https://www.mmwtrademarks.com.au/?p=4033</guid>

					<description><![CDATA[Are you a business owner facing an opposition to your trade mark application? If you&#8217;ve answered &#8216;yes,&#8217; you&#8217;ll welcome the recent announcement by IP Australia that the period allowed for filing your Notice of Intention to Defend (NID) has been doubled from one month to two months. This extended deadline came into effect on 19 [&#8230;]]]></description>
		
					<wfw:commentRss>https://www.mmwtrademarks.com.au/blog/facing-a-trade-mark-opposition-now-you-have-twice-the-time-to-act/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Trade Mark Rules Just Changed: What Australian Small Businesses Need to Know for 2026</title>
		<link>https://www.mmwtrademarks.com.au/blog/trade-mark-rules-just-changed-what-australian-small-businesses-need-to-know-for-2026/</link>
					<comments>https://www.mmwtrademarks.com.au/blog/trade-mark-rules-just-changed-what-australian-small-businesses-need-to-know-for-2026/#respond</comments>
		
		<dc:creator><![CDATA[Jacqui Pryor]]></dc:creator>
		<pubDate>Thu, 05 Mar 2026 00:17:11 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<guid isPermaLink="false">https://www.mmwtrademarks.com.au/?p=4030</guid>

					<description><![CDATA[A raft of changes to Australia&#8217;s trade mark laws which came into effect in late November and December 2025 will have a significant impact on small business owners around the country in the coming months and years. The Trade Marks Amendment (International Registrations, Hearings and Oppositions) Regulations 2025 amend the Trade Marks Regulations 1995.&#160; They [&#8230;]]]></description>
		
					<wfw:commentRss>https://www.mmwtrademarks.com.au/blog/trade-mark-rules-just-changed-what-australian-small-businesses-need-to-know-for-2026/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Why Trade Mark Searches Matter: Protecting Your Brand Through Honest Adoption</title>
		<link>https://www.mmwtrademarks.com.au/blog/why-trade-mark-searches-matter-protecting-your-brand-through-honest-adoption/</link>
					<comments>https://www.mmwtrademarks.com.au/blog/why-trade-mark-searches-matter-protecting-your-brand-through-honest-adoption/#respond</comments>
		
		<dc:creator><![CDATA[Jacqui Pryor]]></dc:creator>
		<pubDate>Sat, 27 Dec 2025 08:01:16 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<guid isPermaLink="false">https://www.mmwtrademarks.com.au/?p=4017</guid>

					<description><![CDATA[Traders have always been expected to adopt trade marks honestly and to use them honestly.&#160; Historically, in the event of an objection due to earlier similar trade marks, examiners were inclined to take a declarant&#8217;s word at face value when they were explaining why they&#8217;d chosen a particular trade mark and whether they had been [&#8230;]]]></description>
		
					<wfw:commentRss>https://www.mmwtrademarks.com.au/blog/why-trade-mark-searches-matter-protecting-your-brand-through-honest-adoption/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Certification Trade Marks:  Essential Guidance on Registration and Use</title>
		<link>https://www.mmwtrademarks.com.au/blog/certification-trade-marks-essential-guidance-on-registration-and-use/</link>
					<comments>https://www.mmwtrademarks.com.au/blog/certification-trade-marks-essential-guidance-on-registration-and-use/#respond</comments>
		
		<dc:creator><![CDATA[Jacqui Pryor]]></dc:creator>
		<pubDate>Thu, 18 Dec 2025 07:47:53 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<guid isPermaLink="false">https://www.mmwtrademarks.com.au/?p=4014</guid>

					<description><![CDATA[Global e-commerce has resulted in a vastly expanded range of products on the shelves that are manufactured overseas, often at lower prices. However, this has also meant that it can be more challenging for consumers who care about where a product comes from and how it is made to verify its quality. That&#8217;s where a [&#8230;]]]></description>
		
					<wfw:commentRss>https://www.mmwtrademarks.com.au/blog/certification-trade-marks-essential-guidance-on-registration-and-use/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>The Rise in Rogue Agents Targeting Australian Trade Marks</title>
		<link>https://www.mmwtrademarks.com.au/blog/the-rise-in-rogue-agents-targeting-australian-trade-marks/</link>
					<comments>https://www.mmwtrademarks.com.au/blog/the-rise-in-rogue-agents-targeting-australian-trade-marks/#respond</comments>
		
		<dc:creator><![CDATA[Jacqui Pryor]]></dc:creator>
		<pubDate>Fri, 28 Nov 2025 02:34:00 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<guid isPermaLink="false">https://www.mmwtrademarks.com.au/?p=4003</guid>

					<description><![CDATA[The end of another year is always a good time to take stock of how things have evolved in within the industry. Interestingly, trade mark applications to IP Australia have risen sharply over quarters one to three, with an increase of 20.8% over the same period in 2024. Of these, 67% were Australian applications and [&#8230;]]]></description>
		
					<wfw:commentRss>https://www.mmwtrademarks.com.au/blog/the-rise-in-rogue-agents-targeting-australian-trade-marks/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Trade Mark Renewal 101: Why, When, and How to Keep Your Trade Mark Active</title>
		<link>https://www.mmwtrademarks.com.au/blog/trade-mark-renewal-101-why-when-and-how-to-keep-your-trade-mark-active/</link>
					<comments>https://www.mmwtrademarks.com.au/blog/trade-mark-renewal-101-why-when-and-how-to-keep-your-trade-mark-active/#respond</comments>
		
		<dc:creator><![CDATA[Jacqui Pryor]]></dc:creator>
		<pubDate>Tue, 25 Nov 2025 00:48:17 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<guid isPermaLink="false">https://www.mmwtrademarks.com.au/?p=3997</guid>

					<description><![CDATA[The initial registration process of your trade mark/s is only the beginning of the journey (albeit the most time-intensive one). Under Australian law, the initial registration lasts for 10 years (from the date of filing) and you can renew the registration every 10 years &#8211; something that is crucial to ensure that you retain exclusive [&#8230;]]]></description>
		
					<wfw:commentRss>https://www.mmwtrademarks.com.au/blog/trade-mark-renewal-101-why-when-and-how-to-keep-your-trade-mark-active/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
	</channel>
</rss>
